define quality

How to define Quality withing Sustainability

When we consume products, we must look beyond the final product.  We need to be conscientious consumers and care about responsible sourcing of materials and eco-friendly production. We must look into the shadows that these products create and see those people who stand behind them or hide behind them. Even if we cannot see the process going on, we must never forget that it exists. We need to consider the end of life cycle of the product because as the consumers we are responsible for it. Being a conscientious consumer means shepherding a product from the shelf to its cradle and protecting it and the planet from the grave. If we all contribute, if we all consider where and how we spend our money and where our products go when they are no longer useful then we will have a positive impact on the global economic and ecological quality.  



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