Stitch Fix
Objective
To learn and apply principles and methods of Sustainable Design through user-behavior. The deliverables were guided by the need of developing sustainable awareness and educating users through intuitive experiences embedded in products and services they interact with on a daily basis.
The Client
Stitch Fix is a company offering style services to women. Stitch Fix led us to believe that it is time for a change in how business is done. The team focused on leveraging the Stitch Fix business model in order to promote sustainable behavior on the part of the user.
Proposal "In&With"
In&with is a campaign designed for Stitch Fix to transition into an integrated business, driving user-change by delivering eco-fashion and opportunities for users to engage with the community through clothing.
Research Highlights
Market Analyses and User Research
Data Collecting & Analyzing
Pilot Program
